We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +
It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. … Read More +
I came across this ad for Unicef in Sweden on Ad Week: www.youtube.com/watch?v=ZF3Aqdbruy8 It’s made by Swedish agency Forsman & Bedenfors, and is obviously… Read More +
Coffee Brands have come a long way in the past 20 years, and not necessarily for the better. There are many players in the coffee market that can be found dwelling on… Read More +
The economy of the world is changing at a speed that would have been impossible to imagine just fours years ago. During the last decade we have seen the rise of financial power rise over manufacturing and entered into a situation in which the sum of all financial derivatives is… Read More +
Natural disasters tend to be much more than a series of events with unfortunate results. They create opportunities to reflect on our relationships with the environment, from the geographical to the human. At the time of a natural disaster, we depend upon human relationships… Read More +
Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +
For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance,… Read More +
As social protest and social media begin to exert and display true ‘people power’, the impact on political, commercial and social institutions is being manifested.… Read More +
Spending a lot of time in the corporate branding world, and often working with clients moving from a product to a solutions company, I have often been responsible for transitioning companies to a masterbrand strategy. One of the biggest challenges in doing this is gaining… Read More +
Style addicts and the global fashion industry are excitedly waiting for November 17 when H&M’s latest luxury designer co-branded ‘H&M By Versace’ collection debuts in UK. On the other side of the pond, the collection hits stores on November 19. On both dates,… Read More +
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