FBlog

Branding

Welcome to Fblog

by Jack Arrowsmith on Sep 27, 2011

We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +

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Branding

Visualizing a more positive future.

by Tom Adams on May 11, 2012

Behavioural economics researchers have shown that we find it hard to make sacrifices today that benefit us tomorrow. In his recent TED talk Daniel Goldstein shows how… Read More +

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Branding

The future of snacking: Health by stealth

by Charlie Skinner on May 10, 2012

Healthier eating means healthier snacking is on its way Fuelled by TV campaigns such as Jamie Oliver's Food Revolution- UK and US and School Dinners- the Western press… Read More +

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Design

The Big Egg Hunt

by Lisa Koessler on Apr 10, 2012

More than 200 giant Fabergé eggs went on display at Covent Garden over the Easter weekend. This was the finale of the Big Egg Hunt, a collection of giant decorative… Read More +

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Design

Pick Me Up @ Somerset House, London

by Graham Vard on Mar 27, 2012

Last evening, some of our London team visited 'Pick Me Up' - the UK’s first annual contemporary graphic art fair currently running until the 1st of April at the… Read More +

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Branding

Five ideas your brand should steal from Kony 2012

by Rob Meyerson on Mar 16, 2012

Even in Singapore, far from the mountains of Uganda and the San Diego headquarters of the Invisible Children nonprofit, the #kony2012 viral campaign has spread like… Read More +

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Branding

What makes a great brand name in Singapore?

by Rob Meyerson on Mar 16, 2012

Singapore, the “little red dot” in Southeast Asia, has a landmass of just 714 km2—barely larger than Chicago. But despite its small size, this island city-state is… Read More +

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Branding

2.0 Web and brands

by Fernanda Fumagalli on Feb 8, 2012

When the Internet started, the World Wide Web was in its 1.0 stage. The network was a simple emitter providing content to its users. They were only able to receive that… Read More +

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Branding

Signs of the Apple-ocalypse*

by Rob Meyerson on Feb 8, 2012

* Sorry for that, and for every pun you’re about to see below. In the world of branding, it’s almost sacrosanct to question the authority and prowess of Apple.… Read More +

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Branding

The power of the written word

by Po Cheung on Feb 8, 2012

Reading Charles Dickens at school in Kent, I thought it was because he was the local celebrity and that was why we had to cover so many of his books. Having travelled,… Read More +

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Branding

Best thing since sliced bread?

by David Lowings on Jan 16, 2012

It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. … Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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