Welcome to Fblog
by Jack Arrowsmith on Sep 27, 2011
We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +
Visualizing a more positive future.
by Tom Adams on May 11, 2012
Behavioural economics researchers have shown that we find it hard to make sacrifices today that benefit us tomorrow. In his recent TED talk Daniel Goldstein shows how… Read More +
The future of snacking: Health by stealth
by Charlie Skinner on May 10, 2012
Healthier eating means healthier snacking is on its way Fuelled by TV campaigns such as Jamie Oliver's Food Revolution- UK and US and School Dinners- the Western press… Read More +
The Big Egg Hunt
by Lisa Koessler on Apr 10, 2012
More than 200 giant Fabergé eggs went on display at Covent Garden over the Easter weekend. This was the finale of the Big Egg Hunt, a collection of giant decorative… Read More +
Pick Me Up @ Somerset House, London
by Graham Vard on Mar 27, 2012
Last evening, some of our London team visited 'Pick Me Up' - the UK’s first annual contemporary graphic art fair currently running until the 1st of April at the… Read More +
Five ideas your brand should steal from Kony 2012
by Rob Meyerson on Mar 16, 2012
Even in Singapore, far from the mountains of Uganda and the San Diego headquarters of the Invisible Children nonprofit, the #kony2012 viral campaign has spread like… Read More +
What makes a great brand name in Singapore?
by Rob Meyerson on Mar 16, 2012
Singapore, the “little red dot” in Southeast Asia, has a landmass of just 714 km2—barely larger than Chicago. But despite its small size, this island city-state is… Read More +
2.0 Web and brands
by Fernanda Fumagalli on Feb 8, 2012
When the Internet started, the World Wide Web was in its 1.0 stage. The network was a simple emitter providing content to its users. They were only able to receive that… Read More +
Signs of the Apple-ocalypse*
by Rob Meyerson on Feb 8, 2012
* Sorry for that, and for every pun you’re about to see below. In the world of branding, it’s almost sacrosanct to question the authority and prowess of Apple.… Read More +
The power of the written word
by Po Cheung on Feb 8, 2012
Reading Charles Dickens at school in Kent, I thought it was because he was the local celebrity and that was why we had to cover so many of his books. Having travelled,… Read More +
Best thing since sliced bread?
by David Lowings on Jan 16, 2012
It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. … Read More +