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Tweets that mention 10 brands are going to disappear... » FBlog -- Topsy.com - Jul 23, 2010

[...] This post was mentioned on Twitter by Bart Calixto, Cin. Cin said: 10 brands that are going to disappear in 2011 http://fblog.futurebrand.com/10-brands-are-going-to-disappear/ [...]

cnurko - Jul 27, 2010

It is interesting, that it isn’t just brands that will disappear but out dated business models. When the combination of brand irrelevance, consumer trends and poor business models intersect it is highly likely that a brand will become history…

here are a few of my bets..if not disappear in a year, within the next few years…Or, they will radically need to overhaul their brand name/identify and imagery…
Tie Rack
EMI
Benetton
Timex
FCUK
Hickory Farms
Monsoon
Dr Martens
Western Union

Marc - Sep 1, 2010

Maybe the question should be, “Which brands should disappear?”

chris nurko - Oct 8, 2010

yes…which brands should disappear…as in they don’t live up to their promise, they aren’t worth the price paid or they just dont deserve to exist… which ones Marc would you suggest? here is my list…

RyanAir – hate them

Hello Kitty – what is that all about anyway, and shouldnt it just go the way of the Cabbage Patch doll?

Lush – the smell so powerful you can locate the store a mile away.

Cinnabon – the smell so powerful you can locate the store a mile away. (and, is there anything nutritious about it?)

Jcloths – I don’t like them as products, and why are they called ‘J’ cloths. Disrespect to the letter J I think.

Publishers Clearing House Sweepstakes – can this big con to buy magazines just be stopped!?!

Travelex – rip off exchange rates and ‘buy back’ cons

Outback steakhouses – nothing even vaguely authentically australian about this…makes me long for the return of Ponderosa’s

there are some US/UK starters… I want to hear others’ views.