Yesterday marked exactly two years to go until the Opening Ceremony of the London 2012 Olympic Games and to mark this great occasion London 2012 opened its flagship store at St Pancras International in London, selling a wide range of London 2012 merchandise – including, for the first time, merchandise relating to London 2012’s mascots Wenlock and Mandeville.
Sebastian Coe, Boris Johnson and Hugh Robertson, the Sport and Olympics Minister as well as Dance group Diversity and Olympic champion Sally Gunnell were all on hand to help launch the official flagship store, designed and created by FutureBrand.
The London 2012 brand is the vehicle that brings the retail look and feel to life. The brand identity depicts positive energy bursting out from its heart, in all directions, connecting everyone and bringing everyone together…to inspire and share with everybody the spirit of the London 2012 Olympic and Paralympic Games.
This energy burst is the focus, but to be truly ‘inspired by sport at the heart of London’ the design is complimented by the use of both sports Pictograms and London landmark icons and a visually striking colour palette.
Yesterday saw the excitement building in London with lots of events including a group of young athletes joining multi-Olympic medallist Michael Johnson running inside the Olympic stadium – the kids won!
On this important date and the world’s largest sporting event growing ever closer, are the people of London and the UK starting to lose their cynicism and embrace what is promised by Lord Coe as “a once in a lifetime experience in 2012”?
See the article in Retail WeekSocial tagging: 2012 > Branding > olympic > retail