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Posts from February 2012

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Branding

2.0 Web and brands

by Fernanda Fumagalli on Feb 8, 2012

When the Internet started, the World Wide Web was in its 1.0 stage. The network was a simple emitter providing content to its users. They were only able to receive that… Read More +

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Branding

Signs of the Apple-ocalypse*

by Rob Meyerson on Feb 8, 2012

* Sorry for that, and for every pun you’re about to see below. In the world of branding, it’s almost sacrosanct to question the authority and prowess of Apple.… Read More +

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Branding

The power of the written word

by Po Cheung on Feb 8, 2012

Reading Charles Dickens at school in Kent, I thought it was because he was the local celebrity and that was why we had to cover so many of his books. Having travelled,… Read More +

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