Bio
Director of Innovation, FutureBrand Southern Cone
Andrea's Most Recent Posts
Branding
The economy of the world is changing at a speed that would have been impossible to imagine just fours years ago. During the last decade we have seen the rise of financial power rise over manufacturing and entered into a situation in which the sum of all financial derivatives is… Read More +
Branding
Natural disasters tend to be much more than a series of events with unfortunate results. They create opportunities to reflect on our relationships with the environment, from the geographical to the human.
At the time of a natural disaster, we depend upon human relationships… Read More +
Branding
The other day on a restaurant table I saw an iPhone, a BlackBerry and a G2. They are supposed to ‘communicate’ to each other but, as soon as the latest comScore and… Read More +