FBlog

I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +

Food companies and brands have a day to reflect on Sunday October 16, for it is World Food Day. In a world where there is both starvation and a lack of food for many of… Read More +

As FutureBrand prepares its yearly Country Brand Index it is interesting to note a few other ‘lists’ out there which asses countries and their strengths relative to… Read More +

This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +

If anyone didn’t notice, Great Britain has started branding itself in the run up to the London Olympics next year.  And, it has been a hot topic on the news. Is this… Read More +

In the recent US Census survey the amount of households with incomes of between $35,000 and $75,000 has fallen to 31.6% of the US population (from the figure of 42.2%… Read More +

The 58th Cannes Lions festival opened this year by officially declaring it is no longer about pure advertising by re-naming the event as a ‘festival of creativity’.… Read More +

Click the image to be taken to the video Read More +

This year The Economist is celebrating their support for recognising the foremost leaders of innovation globally. Their conference in London in October 2011 is an awards… Read More +

If this was the corporate world, and not FIFA-land – the CEO would be held accountable with his resignation and shareholders would be demanding a thorough and… Read More +