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Daniel Rosentreter2 Posts

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Daniel's Most Recent Posts

Branding

If you know the story behind things, you can…

by Daniel Rosentreter on Jul 25, 2011

That’s what somebody told me last night. And it is so true. We are living in a world in which the story behind the things we consume matter more than the thing itself. The more we know the story, the higher the emotional reward we receive. You can drink wine and that is that.… Read More +

Branding

Lifestyle on Demand?

by Daniel Rosentreter on Jun 29, 2011

We're surrounded by it, everyday and everywhere: things we don't use, bought and left to stand. Traveling to Dallas a few days ago, I spent hours flying over mile after mile of huge mansions and houses with rooms people rarely or never enter. Walking along my street in… Read More +

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