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An interesting article by Stuart Derrick from marketingmagazine.co.uk delves into the future of brand websites VS social network brand pages. "Bacardi's decision to… Read More +
Facebook is today launching ‘Places Deals’ in the UK and Europe. Thanks to this new feature members will be able to get discounts and special deals in shops, cafes… Read More +
FaceBook just launched the new marketing app: Sponsored Stories. People can advertise their experience and share with friends. A tool to maximize word of mouth on products and brands. The post will be inserted in "Sponsored Stories" frame in order to underline the commercial… Read More +
The latest Country Brand Index edition showed us (Italians) a terrible truth: Italy’s ranking is getting worse. Italy slid from 4th to 6th place and the fall down is,… Read More +
In Italy from 1st January 2011 selling plastic shoppers is finally illegal. Italians are hard-user/lovers of plastic bags: 300 bags for each person per year, almost one… Read More +
This is a great sample of "Brand Generosity" by Spanair. A stunning and easy way to improve brand reputation. Enjoy! f Spanair Unexpected Luggage Read More +
Wired.com has recently posted an editorial titled “The Web is dead. Long live the internet”. It sounds really weird in digital-boom times, doesn’t it? Let’s… Read More +
Nowdays every brand wants to be on Facebook to catch consumers. However being on FB isn’t enough... Innova et Bella, an Italian consultancy company, has recently… Read More +
24/7 Wall St. regularly publishes a report of global brands that are likely to disappear in the near-term. Last April, 24/7 Wall St. identified ten brands that would disappear in 2011: Reader’s Digest Blockbuster, Inc. Dollar Thrifty Automotive… Read More +
EPICWIN EPICWIN is the most recent application for iPhone that allows to transform daily life into a game: every duty deleted from TTBD list gives you new power. It seems it got inspired by “Four Square” the social network that turns real life actions and activity into a… Read More +
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