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Gauthier Boche2 Posts

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Head of Strategy and Development - FutureBrand Paris

Gauthier's Most Recent Posts

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Branding

PACKAGING, A TOOL FOR BRAND VALUE MANAGEMENT

by Gauthier Boche on Oct 11, 2011

In the world of consumer goods, some products go unnoticed while others make their mark in a sustainable manner and manage to create a real impact. This impact is… Read More +

Branding

The Artketing Age of Luxury

by Gauthier Boche on May 5, 2010

"Fashion fades, only style remains the same" Coco Chanel The rise of Artketing management By the launch on April 15 of the « cosmic blossom » collection with Takashi Murakami, the French malletier Louis Vuitton will validate a successful strategy initiated in 2004… Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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