FBlog

Spending a lot of time in the corporate branding world, and often working with clients moving from a product to a solutions company, I have often been responsible for transitioning companies to a masterbrand strategy. One of the biggest challenges in doing this is gaining… Read More +

I know this is not very topical, but every time I see Xfinity advertising I kind of scratch my head and just go, "huh?". Each time I see another ad I am thinking I am going to get it, kind of like when you keep opening the refrigerator every 5 minutes hoping something new will… Read More +

Healthcare has been a hot topic for quite some time now, and I only expect it to become even more prominent as elections here in the states come up. And similar to politicians, I am focusing most of this discussion on health insurance, rather than the entirety of health… Read More +

"Why occupy Wall Street? Because it belongs to us! Because we can!" - Who We Are, occupywallst.org Once again we are witnessing the true power of social media. Occupy Wall Street (OWS) is a non-violent movement against the corporate greed that has become synonymous with Wall… Read More +

I have been a loyal Netflix user for years now, and really believed they had everything going for them, a great product and a great brand. Then, I am told that the DVD service is being spun off into something called Qwikster, and I am now going to have to have two accounts,… Read More +

Every now and then it is nice to take a step back and reflect on our business. We often spend so much time in the weeds that questions like this can throw us off. We have all heard it before, and I have used it many times as well. The classic definition of “a brand is a… Read More +