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Gustavo Koniszczer3 Posts
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Gustavo's Most Recent Posts
Learnings from our CBI: Building country brands
by Gustavo Koniszczer on Nov 28, 2011
For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance,… Read More +
Can Latin America be a brand?
by Gustavo Koniszczer on Aug 22, 2011
25 years ago, when America Economía magazine was born, there was neither Google or Amazon, or iPhone, or Facebook, and many other brands that we use on a daily basis.… Read More +
América Latina, ¿puede ser una marca?
by Gustavo Koniszczer on Aug 22, 2011
Hace 25 años, cuando nacía América Economía, no existían ni Google, ni Amazon, ni iPhone, ni Facebook, ni muchas otras marcas que hoy conviven a diario con… Read More +