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Jack Arrowsmith8 Posts

Talent is overrated, get back to practice!

on 21 September 2011 6:58 AM

Jack's Most Recent Posts

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iThankyou

by Jack Arrowsmith on Oct 6, 2011

Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +

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An Apple without its Newton

by Jack Arrowsmith on Oct 4, 2011

Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list... The recent… Read More +

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Welcome to Fblog

by Jack Arrowsmith on Sep 27, 2011

We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +

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Technology

Buying Brand Loyalty 101

by Jack Arrowsmith on Jun 21, 2011

Some say it’s a tactical move, some say it will ruin their favourite service, and some aren’t saying anything at all – yet. Friday’s announcement (18.06.11)… Read More +

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One thing the celebs have that you DON’T want!

by Jack Arrowsmith on Jan 21, 2011

Today is the 21st of January, so now we’re well into the first month of the New Year. For many a new year signals potential, excitement, progression and opportunity,… Read More +

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Getting ‘Bumped’ In Your Car, Just…

by Jack Arrowsmith on Oct 6, 2010

First we had MySpace then Facebook, Twitter and Foursquare, each breaking barriers in communication and creating new methods of marketing and B2C outreach, and all… Read More +

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Entertainment

Rum & Rhythm

by Jack Arrowsmith on Oct 5, 2010

If you thought rum was just for pirates and your Grandad, think again. Last weekend saw the Caribbean Tourism Organisation’s (CTO) four-hour “Rum & Rhythm”… Read More +

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Sponsorship – The Road to Brand Longevity

by Jack Arrowsmith on Aug 25, 2010

Sponsorship can be a tricky business, get it right and it can boost a fading brand or sustain a successful one, get it wrong and your brand can sink faster than you can… Read More +

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