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Phyllis Yip4 Posts

Consultant | Hong Kong

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Phyllis's Most Recent Posts

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Design

Looking for the next global auto leader

by Phyllis Yip on Oct 4, 2011

Every great automaker in the world from Lamborghini to Chevrolet is focusing on China. As the world's number one auto market, whoever wins in this market will likely… Read More +

Branding

The end of a pragmatic China?

by Phyllis Yip on May 9, 2011

Despite the stereotypical flamboyant Chinese shoving their way through the world’s luxury brands, China is still very much a pragmatic country.  From urban planning to trade policies, the norm amongst leaders is still to take on a modest, almost cautious, approach. This… Read More +

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Society

Staying trendy in Hong Kong

by Phyllis Yip on Jan 14, 2011

Many may argue that Hong Kong, being a former British colony and now a quasi-autonomous region of China, has no culture of its own. They say Hong Kong has no culture –… Read More +

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Branding

What does the China brand mean?

by Phyllis Yip on Nov 24, 2010

To be honest, I've never quite understood what it means to be Chinese although I am 100% Chinese. Now, being back in China after living abroad for most of my life, I'm… Read More +

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