Featured Author
Rob Meyerson7 Posts
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Bio
Rob Meyerson is Strategy Director for FutureBrand in Southeast Asia. Based out of Singapore, he oversees brand consulting initiatives for clients throughout the region, which also includes Indonesia, Malaysia, Philippines, Thailand, and Vietnam. A native of the United States, he grew up on the East Coast, went to school in the middle (Go Hoosiers!) and then moved to the West. After about 10 years in California, he dropped everything and moved to Asia. Rob has served clients in a range of industries in the US, Western and Eastern Europe, and throughout Asia. He also writes for McCann Worldgroup's blog as well as his own, and is an award-winning writer of 55-word stories.
Rob's Most Recent Posts
Five ideas your brand should steal from Kony 2012
by Rob Meyerson on Mar 16, 2012
Even in Singapore, far from the mountains of Uganda and the San Diego headquarters of the Invisible Children nonprofit, the #kony2012 viral campaign has spread like… Read More +
What makes a great brand name in Singapore?
by Rob Meyerson on Mar 16, 2012
Singapore, the “little red dot” in Southeast Asia, has a landmass of just 714 km2—barely larger than Chicago. But despite its small size, this island city-state is… Read More +
Signs of the Apple-ocalypse*
by Rob Meyerson on Feb 8, 2012
* Sorry for that, and for every pun you’re about to see below. In the world of branding, it’s almost sacrosanct to question the authority and prowess of Apple.… Read More +
Branding Concepts in Photos from Southeast Asia
by Rob Meyerson on Aug 30, 2011
FutureBrand Singapore is a regional hub, meaning we service clients not only domestically but also in Malaysia, Indonesia, Philippines, Thailand and Vietnam. That means… Read More +
What LinkedIn has that Twitter and Facebook…
by Rob Meyerson on Jun 29, 2011
Recent IPOs from LinkedIn, Groupon and Pandora have all eyes on the “social media” industry. While that label may be useful in contrasting from more traditional… Read More +
Comedy Central’s brand strategy is no joke
by Rob Meyerson on Apr 18, 2011
Once upon a time, before the likes of Justin Bieber, Lady Gaga, and Katy Perry roamed (infested?) our airwaves, a startup television channel named MTV used to play music… Read More +
Brands rush to aid Japan by doing what they do…
by Rob Meyerson on Mar 16, 2011
Corporate social responsibility (CSR) is integrally linked to brand strategy. A company’s approach to CSR can differentiate it from competitors, lend credence to its… Read More +