Featured Author
Smita Venkat2 Posts
Consultant | Hong Kong
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Bio
As a consultant, my work revolves around understanding and uncovering opportunities for brands. I’ve been with FutureBrand 4 years now – 2 in Singapore and the rest in Hong Kong. Over this time, I’ve had the opportunity to work with brands from India, South East Asia, Hong Kong and China. In the past year I’ve worked with a major Hong Kong conglomerate (Swire Pacific), a fashion retailer (C&A) and a Chinese dairy (Yili). I couldn’t dream of being anywhere besides Asia that this moment. It’s exciting and there’s plenty of unchartered territory that I get to encounter in the course of my work. When I’m not devising brand strategies, I’m usually trying to make it big as a standup comedian at Asia’s premier (read: only) full time comedy club.
Smita's Most Recent Posts
Uniqlo gets digital right.
by Smita Venkat on May 27, 2010
Many companies treat digital as another item to tick off the list with generic offerings that few consumers actually like. So I was pleasantly surprised by Uniqlo’s… Read More +
Growing pains for Brand Hong Kong
by Smita Venkat on May 6, 2010
In March 2010, Hong Kong re-launched its brandmark. And as with most high-profile government rebrands, the new identity has been met with a unanimous, “That‘s… Read More +