Featured Author
Tom Adams12 Posts
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Bio
Tom is worldwide Chief Digital Officer at FutureBrand. A passionate believer in the power of collective intelligence to transform brands, business (and society), he leads social technology thinking across our brand and innovation strategy practice.
Tom's Most Recent Posts
Why Vision Matters
by Tom Adams on Dec 2, 2011
Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +
Brands make things more real
by Tom Adams on Nov 16, 2011
The UK aired its first official piece of product placement in Coronation Street on Monday (14.11.11). One of the nation's most widely watched and long standing… Read More +
The world’s most innovative companies?
by Tom Adams on Feb 17, 2011
Fastcompany.com has just launched its 50 most innovative companies ranking. Perhaps unsurprisingly, nine of the top 10 are technology businesses, with Apple at the top… Read More +
Looking for a consumer product? Follow the crowd.
by Tom Adams on Jan 7, 2011
It would be remiss to begin January without a reflection on consumption. In those cultures that celebrate Christmas, the season of gift giving is over. And the… Read More +
What the World Cup means for Russia &…
by Tom Adams on Dec 3, 2010
So it’s official. Football’s governing body Fifa has picked Russia and Qatar to host the 2018 and 2022 World Cup tournaments. It is the first time either nation has… Read More +
Have you got the C Factor?
by Tom Adams on Oct 6, 2010
Can group intelligence be measured like individual intelligence? A recent peer reviewed study in Science Magazine has found experimental evidence for the existence of… Read More +
2 million heads are better than one
by Tom Adams on Sep 22, 2010
As the UK government prepares for some of the deepest public sector spending cuts in living memory – in an attempt to reduce the £155bn budget deficit – it could… Read More +
Predicting the future with crowds
by Tom Adams on Aug 4, 2010
Prediction is very difficult, especially when it comes to the future. From scenario planning to polling and futures trading, accurately assessing future outcomes is… Read More +
Innovating? Beware of crowd-washing.
by Tom Adams on Jul 7, 2010
News that unexpected public demand for ‘Your Freedom’ – the UK government policy crowd-sourcing initiative – crashed the idea-gathering website last week is an… Read More +
Could open innovation end Malaria?
by Tom Adams on Jun 22, 2010
From software to science and consumer products, open innovation is transforming the world’s approach to invention. But GlaxoSmithKline’s recent open source… Read More +