Featured Author
Tom Adams13 Posts
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Bio
Tom is Head of Future Consulting for FutureBrand Worldwide. A passionate believer in the power of collective intelligence to transform brands, business (and society), he leads social technology thinking across our brand and innovation strategy practice.
Tom's Most Recent Posts
Could open innovation end Malaria?
by Tom Adams on Jun 22, 2010
From software to science and consumer products, open innovation is transforming the world’s approach to invention. But GlaxoSmithKline’s recent open source… Read More +
Cradle to cradle brands – can we innovate…
by Tom Adams on Jun 16, 2010
A very interesting BBC documentary (Ghosts in the machine, BBC2) on the history of industrial design recently dedicated a sequence to the groundbreaking book Cradle to… Read More +
What is the future for broadcast brands?
by Tom Adams on Jun 9, 2010
Recent news in Wired magazine that the BBC iPlayer will soon include non-BBC offerings such as ITV Player and 4OD, as well as more social networking features, raises… Read More +