The awards, now in their 12th year, saw more than 80 agencies battle it out across 13 categories. Judged by an independent panel of experts, they are heavily skewed towards effectiveness.
Summing up how FutureBrand fared against a ‘very tight field’ in this year’s category, the judges said that it was FutureBrand that truly delivered on a combination of effectiveness and creativity.
‘We asked ourselves, “who would we want on our team?” The answer was FutureBrand.’
Read all about our amazing year here!Social tagging: #aoty12 > Branding > winners