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It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. … Read More +
I came across this ad for Unicef in Sweden on Ad Week: www.youtube.com/watch?v=ZF3Aqdbruy8 It’s made by Swedish agency Forsman & Bedenfors, and is obviously… Read More +
Coffee Brands have come a long way in the past 20 years, and not necessarily for the better. There are many players in the coffee market that can be found dwelling on… Read More +
The economy of the world is changing at a speed that would have been impossible to imagine just fours years ago. During the last decade we have seen the rise of financial power rise over manufacturing and entered into a situation in which the sum of all financial derivatives is… Read More +
Natural disasters tend to be much more than a series of events with unfortunate results. They create opportunities to reflect on our relationships with the environment, from the geographical to the human. At the time of a natural disaster, we depend upon human relationships… Read More +
Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +
For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance,… Read More +
As social protest and social media begin to exert and display true ‘people power’, the impact on political, commercial and social institutions is being manifested.… Read More +
Spending a lot of time in the corporate branding world, and often working with clients moving from a product to a solutions company, I have often been responsible for transitioning companies to a masterbrand strategy. One of the biggest challenges in doing this is gaining… Read More +
Style addicts and the global fashion industry are excitedly waiting for November 17 when H&M’s latest luxury designer co-branded ‘H&M By Versace’ collection debuts in UK. On the other side of the pond, the collection hits stores on November 19. On both dates,… Read More +
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