Branding
The economy of the world is changing at a speed that would have been impossible to imagine just fours years ago. During the last decade we have seen the rise of financial power rise over manufacturing and entered into a situation in which the sum of all financial derivatives is… Read More +
Branding
Natural disasters tend to be much more than a series of events with unfortunate results. They create opportunities to reflect on our relationships with the environment, from the geographical to the human.
At the time of a natural disaster, we depend upon human relationships… Read More +
Branding
Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +
Branding
For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance,… Read More +
Branding
As social protest and social media begin to exert and display true ‘people power’, the impact on political, commercial and social institutions is being manifested.… Read More +
Branding
Spending a lot of time in the corporate branding world, and often working with clients moving from a product to a solutions company, I have often been responsible for transitioning companies to a masterbrand strategy. One of the biggest challenges in doing this is gaining… Read More +
Branding
Style addicts and the global fashion industry are excitedly waiting for November 17 when H&M’s latest luxury designer co-branded ‘H&M By Versace’ collection debuts in UK. On the other side of the pond, the collection hits stores on November 19.
On both dates,… Read More +
Branding
Well, Marathon weekend was a busy weekend for FutureBrand and our partners at Malaria No More! This year, former first lady Laura Bush was an honoree as was Simon… Read More +
Branding
by Tom Adams on Nov 16, 2011
The UK aired its first official piece of product placement in Coronation Street on Monday (14.11.11). One of the nation's most widely watched and long standing… Read More +
Branding
When news started to spread about the child sex abuse scandal involving Penn State University’s former assistant football coach, no one realized how bad things were… Read More +