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Branding

Learnings from CBI: Shifts in the economic…

by Andrea Corno on Dec 14, 2011

The economy of the world is changing at a speed that would have been impossible to imagine just fours years ago. During the last decade we have seen the rise of financial power rise over manufacturing and entered into a situation in which the sum of all financial derivatives is… Read More +

Branding

Learnings from CBI: Natural disasters, crisis and…

by Andrea Corno on Dec 14, 2011

Natural disasters tend to be much more than a series of events with unfortunate results. They create opportunities to reflect on our relationships with the environment, from the geographical to the human. At the time of a natural disaster, we depend upon human relationships… Read More +

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Branding

Why Vision Matters

by Tom Adams on Dec 2, 2011

Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +

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Branding

Learnings from our CBI: Building country brands

by Gustavo Koniszczer on Nov 28, 2011

For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance,… Read More +

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Branding

The voice of the indignants and its impact on CBI

by Laura Alfano on Nov 28, 2011

As social protest and social media begin to exert and display true ‘people power’, the impact on political, commercial and social institutions is being manifested.… Read More +

Branding

Finding your own place within a masterbrand

by C. Gunnar Jacobs on Nov 22, 2011

Spending a lot of time in the corporate branding world, and often working with clients moving from a product to a solutions company, I have often been responsible for transitioning companies to a masterbrand strategy. One of the biggest challenges in doing this is gaining… Read More +

Branding

When (and Why) Couture Meets Retail

by Naz Damla Altan on Nov 22, 2011

Style addicts and the global fashion industry are excitedly waiting for November 17 when H&M’s latest luxury designer co-branded ‘H&M By Versace’ collection debuts in UK. On the other side of the pond, the collection hits stores on November 19. On both dates,… Read More +

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Branding

Malaria No More: Gala Dinner and Marathon

by Mindy Sabella on Nov 22, 2011

Well, Marathon weekend was a busy weekend for FutureBrand and our partners at Malaria No More!  This year, former first lady Laura Bush was an honoree as was Simon… Read More +

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Branding

Brands make things more real

by Tom Adams on Nov 16, 2011

The UK aired its first official piece of product placement in Coronation Street on Monday (14.11.11). One of the nation's most widely watched and long standing… Read More +

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Branding

Crisis Management: The Penn State Scandal

by Amanda Kicera on Nov 15, 2011

When news started to spread about the child sex abuse scandal involving Penn State University’s former assistant football coach, no one realized how bad things were… Read More +

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