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Branding

Best thing since sliced bread?

by David Lowings on Jan 16, 2012

It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. … Read More +

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Branding

Why Vision Matters

by Tom Adams on Dec 2, 2011

Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +

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Branding

Packaged food wants to be near lettuce!

by Chris Nurko on Oct 27, 2011

I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +

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Branding

Occupy Madison Avenue?

by Mike Williams on Oct 20, 2011

"In 2011, in the wake of a massive reset of the economy, it appears mass affluence may be a thing of the past." – AdAge, The New Wave of Affluence White… Read More +

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Branding

World Food Day – A Future For Better Brands?

by Chris Nurko on Oct 17, 2011

Food companies and brands have a day to reflect on Sunday October 16, for it is World Food Day. In a world where there is both starvation and a lack of food for many of… Read More +

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Branding

PACKAGING, A TOOL FOR BRAND VALUE MANAGEMENT

by Gauthier Boche on Oct 11, 2011

In the world of consumer goods, some products go unnoticed while others make their mark in a sustainable manner and manage to create a real impact. This impact is… Read More +

Branding

Most Talked About Brands Are Really Easy to Talk…

by Patricia Verdolino on Oct 11, 2011

Facebook has launched the new "People Talking About" feature, which calculates user-initiated activities on a page; including posts, comments, Likes, shares, tags, and checkins. This feature is a real time way to measure consumer engagement beyond clicking "Like" and moving… Read More +

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Branding

isad.

by Patricia Verdolino on Oct 6, 2011

Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +

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Branding

iThankyou

by Jack Arrowsmith on Oct 6, 2011

Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +

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Branding

An Apple without its Newton

by Jack Arrowsmith on Oct 4, 2011

Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list... The recent… Read More +

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