Branding
It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss.
… Read More +
Branding
Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +
Branding
I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +
Branding
"In 2011, in the wake of a massive reset of the economy, it appears mass affluence may be a thing of the past."
– AdAge, The New Wave of Affluence White… Read More +
Branding
Food companies and brands have a day to reflect on Sunday October 16, for it is World Food Day. In a world where there is both starvation and a lack of food for many of… Read More +
Branding
In the world of consumer goods, some products go unnoticed while others make their mark in a sustainable manner and manage to create a real impact. This impact is… Read More +
Branding
Facebook has launched the new "People Talking About" feature, which calculates user-initiated activities on a page; including posts, comments, Likes, shares, tags, and checkins. This feature is a real time way to measure consumer engagement beyond clicking "Like" and moving… Read More +
Branding
Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +
Branding
Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime).
Steve Jobs was a man known for… Read More +
Branding
Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list...
The recent… Read More +