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Branding

CoolBrands. Are they R-E-A-L?

by Chris Nurko on Oct 4, 2011

This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +

Branding

Welcome to Fblog

by Jack Arrowsmith on Sep 27, 2011

We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +

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Branding

Great Brand Britain

by Chris Nurko on Sep 23, 2011

If anyone didn’t notice, Great Britain has started branding itself in the run up to the London Olympics next year.  And, it has been a hot topic on the news. Is this… Read More +

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Branding

Hourglass Branding

by Chris Nurko on Sep 21, 2011

In the recent US Census survey the amount of households with incomes of between $35,000 and $75,000 has fallen to 31.6% of the US population (from the figure of 42.2%… Read More +

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Branding

Can Latin America be a brand?

by Gustavo Koniszczer on Aug 22, 2011

25 years ago, when America Economía magazine was born, there was neither Google or Amazon, or iPhone, or Facebook, and many other brands that we use on a daily basis.… Read More +

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Branding

Betfair’s Cheeky Idea!

by Nick Sykes on Aug 19, 2011

As London moves ever closer to next year’s Olympic games, its organisers are getting ready with the ‘London Prepares Series’… Read More +

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Branding

When good brands go bad

by John Birnsteel on Aug 11, 2011

What if you woke up in London this week and your business had ‘LOOT’? written all over it? I  once had a friend who for 30-odd years led a relatively happy… Read More +

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Branding

Crisis, what crisis? The FIFA Brand

by Chris Nurko on Jun 1, 2011

If this was the corporate world, and not FIFA-land – the CEO would be held accountable with his resignation and shareholders would be demanding a thorough and… Read More +

Branding

Women in the Business of Branding: A Q&A

by Paulette Forte on May 12, 2011

Recently there has been a flurry of activity in the business, academic, government and mainstream literature about women in the workforce and the U.S. economy as a whole. On March 1, 2011, the White House released a comprehensive report on the status of women in America over the… Read More +

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Branding

China’s Social Giving

by Po Cheung on May 3, 2011

In 2010, social donations in China reached RMB70 billion (US$10.7 billion), more than double the amount donated in 2009, according to a report on Chinese philanthropy… Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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