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Learnings from our CBI: Building country brands
by Gustavo Koniszczer on Nov 28, 2011
For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance,… Read More +
The voice of the indignants and its impact on CBI
by Laura Alfano on Nov 28, 2011
As social protest and social media begin to exert and display true ‘people power’, the impact on political, commercial and social institutions is being manifested.… Read More +