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For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance,… Read More +
In the world of consumer goods, some products go unnoticed while others make their mark in a sustainable manner and manage to create a real impact. This impact is… Read More +
Facebook has launched the new "People Talking About" feature, which calculates user-initiated activities on a page; including posts, comments, Likes, shares, tags, and checkins. This feature is a real time way to measure consumer engagement beyond clicking "Like" and moving… Read More +
We've been using symbols to communicate to each other since prehsitoric times. The emoticon is just an evolution of the ritualistic, simplistic visual messages we use to communicate feelings and describe events. In 1982, Carnegie Mellon Computer Science geek Scott Fahlman was… Read More +
Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +
Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +
Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list... The recent… Read More +
Every great automaker in the world from Lamborghini to Chevrolet is focusing on China. As the world's number one auto market, whoever wins in this market will likely… Read More +
We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +
Hace 25 años, cuando nacía América Economía, no existían ni Google, ni Amazon, ni iPhone, ni Facebook, ni muchas otras marcas que hoy conviven a diario con… Read More +
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