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Branding

Brands make things more real

by Tom Adams on Nov 16, 2011

The UK aired its first official piece of product placement in Coronation Street on Monday (14.11.11). One of the nation's most widely watched and long standing… Read More +

Branding

Welcome to Fblog

by Jack Arrowsmith on Sep 27, 2011

We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +

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Branding

Betfair’s Cheeky Idea!

by Nick Sykes on Aug 19, 2011

As London moves ever closer to next year’s Olympic games, its organisers are getting ready with the ‘London Prepares Series’… Read More +

Branding

Lifestyle on Demand?

by Daniel Rosentreter on Jun 29, 2011

We're surrounded by it, everyday and everywhere: things we don't use, bought and left to stand. Traveling to Dallas a few days ago, I spent hours flying over mile after mile of huge mansions and houses with rooms people rarely or never enter. Walking along my street in… Read More +

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Branding

Crisis, what crisis? The FIFA Brand

by Chris Nurko on Jun 1, 2011

If this was the corporate world, and not FIFA-land – the CEO would be held accountable with his resignation and shareholders would be demanding a thorough and… Read More +

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Branding

Comedy Central’s brand strategy is no joke

by Rob Meyerson on Apr 18, 2011

Once upon a time, before the likes of Justin Bieber, Lady Gaga, and Katy Perry roamed (infested?) our airwaves, a startup television channel named MTV used to play music… Read More +

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Branding

How to brand Paradise? St Lucia

by Chris Nurko on Feb 15, 2011

This Christmas break I was fortunate enough to visit St Lucia for holiday – but, being in branding your mind never quite completely ‘switches off’ and have some… Read More +

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Branding

Brands take out ‘disgrace’ cover

by Nader Khosrovani on Jan 14, 2011

One of the most curious articles I have read this year has been reported by Marketing Magazine. They say that brands are taking out extra 'disgrace cover' to make sure… Read More +

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Business

Future Minds

by Chris Nurko on Oct 11, 2010

Richard Watson’s latest book, Future Minds (how the digital age is changing our minds, why this matters and what we can do about it?) is a great thought-provoking… Read More +

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Entertainment

Rum & Rhythm

by Jack Arrowsmith on Oct 5, 2010

If you thought rum was just for pirates and your Grandad, think again. Last weekend saw the Caribbean Tourism Organisation’s (CTO) four-hour “Rum & Rhythm”… Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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