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Posts from "Innovation"

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Branding

Best thing since sliced bread?

by David Lowings on Jan 16, 2012

It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. … Read More +

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Branding

Why Vision Matters

by Tom Adams on Dec 2, 2011

Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +

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Branding

Packaged food wants to be near lettuce!

by Chris Nurko on Oct 27, 2011

I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +

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Branding

isad.

by Patricia Verdolino on Oct 6, 2011

Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +

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Branding

iThankyou

by Jack Arrowsmith on Oct 6, 2011

Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +

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Branding

An Apple without its Newton

by Jack Arrowsmith on Oct 4, 2011

Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list... The recent… Read More +

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Branding

CoolBrands. Are they R-E-A-L?

by Chris Nurko on Oct 4, 2011

This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +

Branding

Welcome to Fblog

by Jack Arrowsmith on Sep 27, 2011

We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +

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Branding

Betfair’s Cheeky Idea!

by Nick Sykes on Aug 19, 2011

As London moves ever closer to next year’s Olympic games, its organisers are getting ready with the ‘London Prepares Series’… Read More +

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Branding

Creating Future Brands in the Digital World…

by David Lowings on Aug 8, 2011

Sitting through a research debrief the other day, the meeting turned to a discussion about whether there was a ‘gap in the market’ for the particular new product… Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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