Branding
It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss.
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Branding
Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +
Branding
I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +
Branding
Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +
Branding
Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime).
Steve Jobs was a man known for… Read More +
Branding
Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list...
The recent… Read More +
Branding
This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +
Branding
We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +
Branding
As London moves ever closer to next year’s Olympic games, its organisers are getting ready with the ‘London Prepares Series’… Read More +
Branding
Sitting through a research debrief the other day, the meeting turned to a discussion about whether there was a ‘gap in the market’ for the particular new product… Read More +