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Sitting through a research debrief the other day, the meeting turned to a discussion about whether there was a ‘gap in the market’ for the particular new product… Read More +
The 58th Cannes Lions festival opened this year by officially declaring it is no longer about pure advertising by re-naming the event as a ‘festival of creativity’.… Read More +
This year The Economist is celebrating their support for recognising the foremost leaders of innovation globally. Their conference in London in October 2011 is an awards… Read More +
Despite the stereotypical flamboyant Chinese shoving their way through the world’s luxury brands, China is still very much a pragmatic country. From urban planning to trade policies, the norm amongst leaders is still to take on a modest, almost cautious, approach. This… Read More +
It’s always a challenge to break the norm and be original. There are many formula’s to logo creation – you often see adaptions to these formula’s. So, it great when you see a fresh new approach that breaks new ground. The idea around one logo is… Read More +
I am one of those strange people who love concrete and subway rats and skyscraper shadows. In this, I am joined by 8 million other folks who call these five boroughs home, the 3.6 billion people who currently live in cities worldwide, and many city-lovin’ brands. For-profit… Read More +
Facebook is today launching ‘Places Deals’ in the UK and Europe. Thanks to this new feature members will be able to get discounts and special deals in shops, cafes… Read More +
As open innovation becomes increasingly sought after by many industries and across a variety of sectors, it can be useful to take note of the shifts and trends that have… Read More +
It would be remiss to begin January without a reflection on consumption. In those cultures that celebrate Christmas, the season of gift giving is over. And the… Read More +
The polling organisation, Populus has just produced in the UK a list of the UK’s most trusted and respected companies. They based this on a poll of 1,000 opinion formers and asked them to correlate which brands were seen as ‘thought leaders’. Let’s have a… Read More +
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