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Branding

Best thing since sliced bread?

by David Lowings on Jan 16, 2012

It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. … Read More +

Branding

When (and Why) Couture Meets Retail

by Naz Damla Altan on Nov 22, 2011

Style addicts and the global fashion industry are excitedly waiting for November 17 when H&M’s latest luxury designer co-branded ‘H&M By Versace’ collection debuts in UK. On the other side of the pond, the collection hits stores on November 19. On both dates,… Read More +

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Branding

Packaged food wants to be near lettuce!

by Chris Nurko on Oct 27, 2011

I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +

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Branding

Occupy Madison Avenue?

by Mike Williams on Oct 20, 2011

"In 2011, in the wake of a massive reset of the economy, it appears mass affluence may be a thing of the past." – AdAge, The New Wave of Affluence White… Read More +

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Branding

PACKAGING, A TOOL FOR BRAND VALUE MANAGEMENT

by Gauthier Boche on Oct 11, 2011

In the world of consumer goods, some products go unnoticed while others make their mark in a sustainable manner and manage to create a real impact. This impact is… Read More +

Branding

Most Talked About Brands Are Really Easy to Talk…

by Patricia Verdolino on Oct 11, 2011

Facebook has launched the new "People Talking About" feature, which calculates user-initiated activities on a page; including posts, comments, Likes, shares, tags, and checkins. This feature is a real time way to measure consumer engagement beyond clicking "Like" and moving… Read More +

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Branding

iThankyou

by Jack Arrowsmith on Oct 6, 2011

Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +

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Branding

An Apple without its Newton

by Jack Arrowsmith on Oct 4, 2011

Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list... The recent… Read More +

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Branding

CoolBrands. Are they R-E-A-L?

by Chris Nurko on Oct 4, 2011

This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +

Branding

Welcome to Fblog

by Jack Arrowsmith on Sep 27, 2011

We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +

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