Categories
We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +
If anyone didn’t notice, Great Britain has started branding itself in the run up to the London Olympics next year. And, it has been a hot topic on the news. Is this… Read More +
In the recent US Census survey the amount of households with incomes of between $35,000 and $75,000 has fallen to 31.6% of the US population (from the figure of 42.2%… Read More +
25 years ago, when America Economía magazine was born, there was neither Google or Amazon, or iPhone, or Facebook, and many other brands that we use on a daily basis.… Read More +
What if you woke up in London this week and your business had ‘LOOT’? written all over it? I once had a friend who for 30-odd years led a relatively happy… Read More +
Sitting through a research debrief the other day, the meeting turned to a discussion about whether there was a ‘gap in the market’ for the particular new product… Read More +
That’s what somebody told me last night. And it is so true. We are living in a world in which the story behind the things we consume matter more than the thing itself. The more we know the story, the higher the emotional reward we receive. You can drink wine and that is that.… Read More +
The 58th Cannes Lions festival opened this year by officially declaring it is no longer about pure advertising by re-naming the event as a ‘festival of creativity’.… Read More +
Launched recently was the new Men’s Fashion site Mr Porter (www.mrporter.com). Brother site of Net–a–Porter the wildly successful 10 year old on-line retailer for… Read More +
There will soon be one million millionaires in China. While this represents only 6.4% of the total population, it's a significant number nevertheless. According to… Read More +
FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.
© 2009 FutureBrand. All Rights Reserved. Terms & Conditions.
www.interpublic.com