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Well, Marathon weekend was a busy weekend for FutureBrand and our partners at Malaria No More! This year, former first lady Laura Bush was an honoree as was Simon… Read More +
I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +
"In 2011, in the wake of a massive reset of the economy, it appears mass affluence may be a thing of the past." – AdAge, The New Wave of Affluence White… Read More +
Food companies and brands have a day to reflect on Sunday October 16, for it is World Food Day. In a world where there is both starvation and a lack of food for many of… Read More +
As FutureBrand prepares its yearly Country Brand Index it is interesting to note a few other ‘lists’ out there which asses countries and their strengths relative to… Read More +
Facebook has launched the new "People Talking About" feature, which calculates user-initiated activities on a page; including posts, comments, Likes, shares, tags, and checkins. This feature is a real time way to measure consumer engagement beyond clicking "Like" and moving… Read More +
We've been using symbols to communicate to each other since prehsitoric times. The emoticon is just an evolution of the ritualistic, simplistic visual messages we use to communicate feelings and describe events. In 1982, Carnegie Mellon Computer Science geek Scott Fahlman was… Read More +
Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +
Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +
This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +
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