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Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +
This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +
We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +
If anyone didn’t notice, Great Britain has started branding itself in the run up to the London Olympics next year. And, it has been a hot topic on the news. Is this… Read More +
In the recent US Census survey the amount of households with incomes of between $35,000 and $75,000 has fallen to 31.6% of the US population (from the figure of 42.2%… Read More +
FutureBrand Singapore is a regional hub, meaning we service clients not only domestically but also in Malaysia, Indonesia, Philippines, Thailand and Vietnam. That means… Read More +
Hace 25 años, cuando nacía América Economía, no existían ni Google, ni Amazon, ni iPhone, ni Facebook, ni muchas otras marcas que hoy conviven a diario con… Read More +
What if you woke up in London this week and your business had ‘LOOT’? written all over it? I once had a friend who for 30-odd years led a relatively happy… Read More +
Sitting through a research debrief the other day, the meeting turned to a discussion about whether there was a ‘gap in the market’ for the particular new product… Read More +
That’s what somebody told me last night. And it is so true. We are living in a world in which the story behind the things we consume matter more than the thing itself. The more we know the story, the higher the emotional reward we receive. You can drink wine and that is that.… Read More +
FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.
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