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Branding

Most Talked About Brands Are Really Easy to Talk…

by Patricia Verdolino on Oct 11, 2011

Facebook has launched the new "People Talking About" feature, which calculates user-initiated activities on a page; including posts, comments, Likes, shares, tags, and checkins. This feature is a real time way to measure consumer engagement beyond clicking "Like" and moving… Read More +

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Branding

isad.

by Patricia Verdolino on Oct 6, 2011

Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +

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Branding

iThankyou

by Jack Arrowsmith on Oct 6, 2011

Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime). Steve Jobs was a man known for… Read More +

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Branding

An Apple without its Newton

by Jack Arrowsmith on Oct 4, 2011

Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list... The recent… Read More +

Branding

Welcome to Fblog

by Jack Arrowsmith on Sep 27, 2011

We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +

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Branding

Creating Future Brands in the Digital World…

by David Lowings on Aug 8, 2011

Sitting through a research debrief the other day, the meeting turned to a discussion about whether there was a ‘gap in the market’ for the particular new product… Read More +

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Branding

Cannes: The Festival of Creativity

by Chris Nurko on Jul 1, 2011

The 58th Cannes Lions festival opened this year by officially declaring it is no longer about pure advertising by re-naming the event as a ‘festival of creativity’.… Read More +

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Branding

What LinkedIn has that Twitter and Facebook…

by Rob Meyerson on Jun 29, 2011

Recent IPOs from LinkedIn, Groupon and Pandora have all eyes on the “social media” industry. While that label may be useful in contrasting from more traditional… Read More +

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Technology

Buying Brand Loyalty 101

by Jack Arrowsmith on Jun 21, 2011

Some say it’s a tactical move, some say it will ruin their favourite service, and some aren’t saying anything at all – yet. Friday’s announcement (18.06.11)… Read More +

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Branding

Innovation: Betting on Better

by Chris Nurko on Jun 15, 2011

This year The Economist is celebrating their support for recognising the foremost leaders of innovation globally. Their conference in London in October 2011 is an awards… Read More +

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