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Technology

Buying Brand Loyalty 101

by Jack Arrowsmith on Jun 21, 2011

Some say it’s a tactical move, some say it will ruin their favourite service, and some aren’t saying anything at all – yet. Friday’s announcement (18.06.11)… Read More +

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Branding

Innovation: Betting on Better

by Chris Nurko on Jun 15, 2011

This year The Economist is celebrating their support for recognising the foremost leaders of innovation globally. Their conference in London in October 2011 is an awards… Read More +

Branding

Room to Think: A New Gift from Google

by Veronique Bergeron on Mar 29, 2011

This may be the understatement of our age but it bears saying, again and again: Google is an exceptional company. There are plenty of reasons to believe—from a workplace time-rationing scheme that engages employees in their passions, to a corporate philosophy focused on… Read More +

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Branding

“Facebook Places Deals” landing in…

by Francesco Ungaro on Jan 31, 2011

Facebook is today launching ‘Places Deals’ in the UK and Europe. Thanks to this new feature members will be able to get discounts and special deals in shops, cafes… Read More +

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Branding

New trends in Open Innovation

by cesar castro on Jan 27, 2011

As open innovation becomes increasingly sought after by many industries and across a variety of sectors, it can be useful to take note of the shifts and trends that have… Read More +

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Society

Staying trendy in Hong Kong

by Phyllis Yip on Jan 14, 2011

Many may argue that Hong Kong, being a former British colony and now a quasi-autonomous region of China, has no culture of its own. They say Hong Kong has no culture –… Read More +

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Branding

Looking for a consumer product? Follow the crowd.

by Tom Adams on Jan 7, 2011

It would be remiss to begin January without a reflection on consumption. In those cultures that celebrate Christmas, the season of gift giving is over. And the… Read More +

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Branding

Branding in 2011 – what’s on the…

by Chris Nurko on Jan 4, 2011

In 2010, the year of austerity for most consumers in North America and Europe, companies took note of a shift in what and how branding is perceived and managed as part… Read More +

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Branding

Mashup, the new wave of innovation in China

by xiang Li on Nov 12, 2010

The concept of mashup comes from the IT industry, originally used to represent a single digital media file that could support text, graphics, audio, video, and animation… Read More +

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Design

A city of the future rises in the desert –…

by Chris Nurko on Oct 25, 2010

In Abu Dhabi rising out of the desert like a hi-tech oasis is the sustainable city of the future. Designed by Foster & Partners is the city of Masdar. I say… Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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