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A £5,000 fine doesn't seem much of a penalty for such a profitable business as Sainsbury's. However, all eyes are focussed on the floodgates and they are really… Read More +
The recent UK Ofcom study on what and how people in the UK spend their media time is very revealing and a clue to where and how brands will live in the future. According to the study, the average consumer’s digital day is spent watching 173 minutes of live/scheduled… Read More +
Wired.com has recently posted an editorial titled “The Web is dead. Long live the internet”. It sounds really weird in digital-boom times, doesn’t it? Let’s… Read More +
In 1897 the world was a very dangerous place to live, and no places more so than the warm climates and countries between the Tropic of Cancer and Tropic of… Read More +
We’re kind of under-whelmed with ‘innovative’, ‘embedded’ corporate community engagement programmes that don’t come up to scratch. Gates, Branson and co have… Read More +
Nowdays every brand wants to be on Facebook to catch consumers. However being on FB isn’t enough... Innova et Bella, an Italian consultancy company, has recently… Read More +
24/7 Wall St. regularly publishes a report of global brands that are likely to disappear in the near-term. Last April, 24/7 Wall St. identified ten brands that would disappear in 2011: Reader’s Digest Blockbuster, Inc. Dollar Thrifty Automotive… Read More +
FutureBrand London are proud to present a new brand for Cadbury that will be gracing the shelves in the UK from September... Cadbury Wishes has been created to celebrate the company’s partnership with the Make A Wish Foundation, a very special charity dedicated to making… Read More +
EPICWIN EPICWIN is the most recent application for iPhone that allows to transform daily life into a game: every duty deleted from TTBD list gives you new power. It seems it got inspired by “Four Square” the social network that turns real life actions and activity into a… Read More +
If I would ask you: Do you still use floppy discs? Your answer would probably be NO - are you kidding? How 1990 are you!? My answer would be: Okay - let's bet. I… Read More +
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