Fashions Faces – not only winners of the hearts
by FBlog Administrator on May 10, 2010

The Fashion Faces are the brand visual of the in 2009 new launched online fashion retailer yalook.com.
We are very proud to announce two more awards they have won for FutureBrand Germany
After being awarded with a gold and a silver medal from the DDC (Deutscher Designer Club e.V./German Design Council) last December they just won two bronze medals for their calendar. One at the Japanese Calencer Award 2010 and one at the Internationale Kalenderschau 2010/ Graphischer Club Stuttgart.
The idea behind:
Fine feathers make fine birds and clothing emphasizes the personality and shows people’s character and lifestyle. Our aim was to show at first glance that this potential is in each fashion item of yalook: we awakened a hand full of clothing of the actual collection – so the Fashion Faces were born in New York and made the clothes to the stars of the launch campaign. The Fashion Faces “in person” were created by Bela Borsodi by folding the selected clothes to faces – our Fashion Faces. The garments were not cut or glued, just folded nor harmed in any way. In total a collection of twelve individual fashion faces was given birth.

And believe it or not – they could speak from the beginning: So lean back and enjoy