It’s a multi-channel, multi-tasking and multi-brand world – for 7 hours and 45 minutes a It’s a multi-channel, multi-tasking and multi-brand world – for 7 hours and 45 minutes a day
by Chris Nurko on Sep 6, 2010
The recent UK Ofcom study on what and how people in the UK spend their media time is very revealing and a clue to where and how brands will live in the future.
According to the study, the average consumer’s digital day is spent watching 173 minutes of live/scheduled television (supplemented by 2 minutes on line computer use for TV, 21 minutes of previously recorded programming, 6 minutes of DVD watching, 3 minutes of On-demand TV, 2 minutes of video clips on line); 15 minutes gaming; 31 minutes reading books/newspapers; 15 minutes on land-line calls and 12 minutes of mobile phone calls.
Read the full article at The Wall Blog here