The partnership leverages the best of both brands: the iconoclastic, consumer championing, filled-to-the-brim-with-attitude Virgin, and Strauss Water, which creates wonders out of water, making drinking water an engaging, exciting experience while creating lifelong relationships with their customers.
Combining the vitality and energy of Virgin, and the innovative technology and unequalled expertise of Strauss Water, FutureBrand have helped to create a unique new brand that we believe will go on to be a huge international success.
Chris Nurko, Global Chairman, FutureBrand said – ”Virgin Pure, Improving Life with Strauss Water will be a global success and will change the way people think about, and drink water – one of the earth’s most precious and valuable resources. Strauss is leading the way via innovation to make healthier living more exciting, and beneficial. The partnership with Virgin to create Virgin Pure is an exciting step forward for consumers and it has been exciting to work on a truly ‘future’ brand.”Social tagging: Ofra Strauss > Richard Branson > Virgin Pure