As social protest and social media begin to exert and display true ‘people power’, the impact on political, commercial and social institutions is being manifested.… Read More +
Spending a lot of time in the corporate branding world, and often working with clients moving from a product to a solutions company, I have often been responsible for transitioning companies to a masterbrand strategy. One of the biggest challenges in doing this is gaining… Read More +
Style addicts and the global fashion industry are excitedly waiting for November 17 when H&M’s latest luxury designer co-branded ‘H&M By Versace’ collection debuts in UK. On the other side of the pond, the collection hits stores on November 19. On both dates,… Read More +
Well, Marathon weekend was a busy weekend for FutureBrand and our partners at Malaria No More! This year, former first lady Laura Bush was an honoree as was Simon… Read More +
The UK aired its first official piece of product placement in Coronation Street on Monday (14.11.11). One of the nation's most widely watched and long standing… Read More +
When news started to spread about the child sex abuse scandal involving Penn State University’s former assistant football coach, no one realized how bad things were… Read More +
I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +
Singapore is a well-known country---known for its strict laws, lack of corruption, efficient government and being clean and green. According to the FutureBrand Country… Read More +
I know this is not very topical, but every time I see Xfinity advertising I kind of scratch my head and just go, "huh?". Each time I see another ad I am thinking I am going to get it, kind of like when you keep opening the refrigerator every 5 minutes hoping something new will… Read More +
Healthcare has been a hot topic for quite some time now, and I only expect it to become even more prominent as elections here in the states come up. And similar to politicians, I am focusing most of this discussion on health insurance, rather than the entirety of health… Read More +
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