The UK aired its first official piece of product placement in Coronation Street on Monday (14.11.11). One of the nation's most widely watched and long standing… Read More +
When news started to spread about the child sex abuse scandal involving Penn State University’s former assistant football coach, no one realized how bad things were… Read More +
I just read an interesting piece in the Wall St Journal (‘Food fight in the product aisle’, 20/9/11) on how US supermarkets and ‘Big Food’ brands are trying to… Read More +
Singapore is a well-known country---known for its strict laws, lack of corruption, efficient government and being clean and green. According to the FutureBrand Country… Read More +
I know this is not very topical, but every time I see Xfinity advertising I kind of scratch my head and just go, "huh?". Each time I see another ad I am thinking I am going to get it, kind of like when you keep opening the refrigerator every 5 minutes hoping something new will… Read More +
Healthcare has been a hot topic for quite some time now, and I only expect it to become even more prominent as elections here in the states come up. And similar to politicians, I am focusing most of this discussion on health insurance, rather than the entirety of health… Read More +
"In 2011, in the wake of a massive reset of the economy, it appears mass affluence may be a thing of the past." – AdAge, The New Wave of Affluence White… Read More +
"Why occupy Wall Street? Because it belongs to us! Because we can!" - Who We Are, occupywallst.org Once again we are witnessing the true power of social media. Occupy Wall Street (OWS) is a non-violent movement against the corporate greed that has become synonymous with Wall… Read More +
Food companies and brands have a day to reflect on Sunday October 16, for it is World Food Day. In a world where there is both starvation and a lack of food for many of… Read More +
As FutureBrand prepares its yearly Country Brand Index it is interesting to note a few other ‘lists’ out there which asses countries and their strengths relative to… Read More +
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