Branding
Innovation success depends more on culture and strategic alignment than R&D investment according to a recent report by Booz & Company… Read More +
Branding
Thank you Steve, for changing how we see the world, how we feel about brands, how we design, and how we engage. You changed the future. Read More +
Branding
Today we have lost one of the greatest innovators the world has ever seen (certainly the greatest innovator of my lifetime).
Steve Jobs was a man known for… Read More +
Branding
Shaq without Kobe, Thelma without Louise, Nemo without...his Dad?! Great parings that just shouldn’t end, but often do. Now add another to the list...
The recent… Read More +
Branding
We have created this space to explore ideas, to provoke new thinking—both ours and yours—and to spark lively discussion. We believe great blogs result from stimulating posts and equally engaging comments. So we'll kick off topics by sharing our insights, news, work, ideas… Read More +
Branding
As London moves ever closer to next year’s Olympic games, its organisers are getting ready with the ‘London Prepares Series’… Read More +
Branding
Sitting through a research debrief the other day, the meeting turned to a discussion about whether there was a ‘gap in the market’ for the particular new product… Read More +
Branding
We're surrounded by it, everyday and everywhere: things we don't use, bought and left to stand.
Traveling to Dallas a few days ago, I spent hours flying over mile after mile of huge mansions and houses with rooms people rarely or never enter. Walking along my street in… Read More +
Branding
As open innovation becomes increasingly sought after by many industries and across a variety of sectors, it can be useful to take note of the shifts and trends that have… Read More +
Branding
In 2010, the year of austerity for most consumers in North America and Europe, companies took note of a shift in what and how branding is perceived and managed as part… Read More +