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Posts from tag innovation

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Branding

Branding in 2011 – what’s on the…

by Chris Nurko on Jan 4, 2011

In 2010, the year of austerity for most consumers in North America and Europe, companies took note of a shift in what and how branding is perceived and managed as part… Read More +

Branding

Branding and thought leadership. A UK perspective.

by Chris Nurko on Nov 24, 2010

The polling organisation, Populus has just produced in the UK a list of the UK’s most trusted and respected companies. They based this on a poll of 1,000 opinion formers and asked them to correlate which brands were seen as ‘thought leaders’. Let’s have a… Read More +

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Branding

Mashup, the new wave of innovation in China

by xiang Li on Nov 12, 2010

The concept of mashup comes from the IT industry, originally used to represent a single digital media file that could support text, graphics, audio, video, and animation… Read More +

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Design

A city of the future rises in the desert –…

by Chris Nurko on Oct 25, 2010

In Abu Dhabi rising out of the desert like a hi-tech oasis is the sustainable city of the future. Designed by Foster & Partners is the city of Masdar. I say… Read More +

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Business

Future Minds

by Chris Nurko on Oct 11, 2010

Richard Watson’s latest book, Future Minds (how the digital age is changing our minds, why this matters and what we can do about it?) is a great thought-provoking… Read More +

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Branding

Getting ‘Bumped’ In Your Car, Just…

by Jack Arrowsmith on Oct 6, 2010

First we had MySpace then Facebook, Twitter and Foursquare, each breaking barriers in communication and creating new methods of marketing and B2C outreach, and all… Read More +

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Innovation

The Future of the NORC’s…Happiness…

by Chris Nurko on Sep 27, 2010

Reading through this week’s issue of the New Scientist (25 Sept 2010) I was struck by several interesting articles and wondered if they were in some way… Read More +

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Branding

Stay Ahead… From Cloud to Crowd

by Chris Nurko on Sep 20, 2010

Do you know what Cloud computing is? Do you understand the implication of Cloud computing for a business, its brand and potentially the future of ‘work’?  If you… Read More +

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Branding

Corporate Philanthropy 2.0: Our Quick and Dirty…

by Chris Nurko on Aug 9, 2010

We’re kind of under-whelmed with ‘innovative’, ‘embedded’ corporate community engagement programmes that don’t come up to scratch. Gates, Branson and co have… Read More +

Branding

Wish upon a star…

by FBlog Administrator on Jul 20, 2010

FutureBrand London are proud to present a new brand for Cadbury that will be gracing the shelves in the UK from September... Cadbury Wishes has been created to celebrate the company’s partnership with the Make A Wish Foundation, a very special charity dedicated to making… Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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