Branding
In 2010, the year of austerity for most consumers in North America and Europe, companies took note of a shift in what and how branding is perceived and managed as part… Read More +
Branding
The polling organisation, Populus has just produced in the UK a list of the UK’s most trusted and respected companies. They based this on a poll of 1,000 opinion formers and asked them to correlate which brands were seen as ‘thought leaders’. Let’s have a… Read More +
Branding
by xiang Li on Nov 12, 2010
The concept of mashup comes from the IT industry, originally used to represent a single digital media file that could support text, graphics, audio, video, and animation… Read More +
Design
In Abu Dhabi rising out of the desert like a hi-tech oasis is the sustainable city of the future. Designed by Foster & Partners is the city of Masdar. I say… Read More +
Business
Richard Watson’s latest book, Future Minds (how the digital age is changing our minds, why this matters and what we can do about it?) is a great thought-provoking… Read More +
Branding
First we had MySpace then Facebook, Twitter and Foursquare, each breaking barriers in communication and creating new methods of marketing and B2C outreach, and all… Read More +
Innovation
Reading through this week’s issue of the New Scientist (25 Sept 2010) I was struck by several interesting articles and wondered if they were in some way… Read More +
Branding
Do you know what Cloud computing is? Do you understand the implication of Cloud computing for a business, its brand and potentially the future of ‘work’? If you… Read More +
Branding
We’re kind of under-whelmed with ‘innovative’, ‘embedded’ corporate community engagement programmes that don’t come up to scratch. Gates, Branson and co have… Read More +
Branding
FutureBrand London are proud to present a new brand for Cadbury that will be gracing the shelves in the UK from September...
Cadbury Wishes has been created to celebrate the company’s partnership with the Make A Wish Foundation, a very special charity dedicated to making… Read More +