FBlog

Well, Marathon weekend was a busy weekend for FutureBrand and our partners at Malaria No More!  This year, former first lady Laura Bush was an honoree as was Simon… Read More +

When news started to spread about the child sex abuse scandal involving Penn State University’s former assistant football coach, no one realized how bad things were… Read More +

Food companies and brands have a day to reflect on Sunday October 16, for it is World Food Day. In a world where there is both starvation and a lack of food for many of… Read More +

As FutureBrand prepares its yearly Country Brand Index it is interesting to note a few other ‘lists’ out there which asses countries and their strengths relative to… Read More +

The Co-operative Chief Executive, Peter Marks recently unveiled plans to make The Co-operative ‘the greenest group in Britain’. To do so, 47 specific targets across… Read More +

The era of conspicuous consumption and disposable living is over. Kudos to Unilever whom yesterday announced their initiative for Sustainable Living. A ‘Plan’… Read More +

We’re kind of under-whelmed with ‘innovative’, ‘embedded’ corporate community engagement programmes that don’t come up to scratch. Gates, Branson and co have… Read More +