FBlog

I came across this ad for Unicef in Sweden on Ad Week: www.youtube.com/watch?v=ZF3Aqdbruy8 It’s made by Swedish agency Forsman & Bedenfors, and is obviously… Read More +

Coffee Brands have come a long way in the past 20 years, and not necessarily for the better. There are many players in the coffee market that can be found dwelling on… Read More +

Well, Marathon weekend was a busy weekend for FutureBrand and our partners at Malaria No More!  This year, former first lady Laura Bush was an honoree as was Simon… Read More +

The UK aired its first official piece of product placement in Coronation Street on Monday (14.11.11). One of the nation's most widely watched and long standing… Read More +

When news started to spread about the child sex abuse scandal involving Penn State University’s former assistant football coach, no one realized how bad things were… Read More +

Food companies and brands have a day to reflect on Sunday October 16, for it is World Food Day. In a world where there is both starvation and a lack of food for many of… Read More +

As FutureBrand prepares its yearly Country Brand Index it is interesting to note a few other ‘lists’ out there which asses countries and their strengths relative to… Read More +

This week sees the launch of the annual Cool Brands list for Britain published by Superbrands. It is an independent survey of experts and consumers which for the past 10… Read More +

If anyone didn’t notice, Great Britain has started branding itself in the run up to the London Olympics next year.  And, it has been a hot topic on the news. Is this… Read More +