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Branding

Great Brand Britain

by Chris Nurko on Sep 23, 2011

If anyone didn’t notice, Great Britain has started branding itself in the run up to the London Olympics next year.  And, it has been a hot topic on the news. Is this… Read More +

Branding

Lifestyle on Demand?

by Daniel Rosentreter on Jun 29, 2011

We're surrounded by it, everyday and everywhere: things we don't use, bought and left to stand. Traveling to Dallas a few days ago, I spent hours flying over mile after mile of huge mansions and houses with rooms people rarely or never enter. Walking along my street in… Read More +

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Business

Corporate Vision can impact Today’s reality

by Chris Nurko on Feb 21, 2011

The Co-operative Chief Executive, Peter Marks recently unveiled plans to make The Co-operative ‘the greenest group in Britain’. To do so, 47 specific targets across… Read More +

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Branding

Gong Xi Fai Chai

by Sarah Reiter on Feb 2, 2011

The first day of the Chinese new year and year of the Rabbit begins for more than a billion people around the globe on 2 February 2011.  For weeks now every country… Read More +

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Branding

One thing the celebs have that you DON’T want!

by Jack Arrowsmith on Jan 21, 2011

Today is the 21st of January, so now we’re well into the first month of the New Year. For many a new year signals potential, excitement, progression and opportunity,… Read More +

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Branding

Brands take out ‘disgrace’ cover

by Nader Khosrovani on Jan 14, 2011

One of the most curious articles I have read this year has been reported by Marketing Magazine. They say that brands are taking out extra 'disgrace cover' to make sure… Read More +

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Design

A city of the future rises in the desert –…

by Chris Nurko on Oct 25, 2010

In Abu Dhabi rising out of the desert like a hi-tech oasis is the sustainable city of the future. Designed by Foster & Partners is the city of Masdar. I say… Read More +

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Branding

“A tall venti Pinot, please?” – Starbucks…

by Chris Nurko on Oct 21, 2010

In the hometown of Starbucks a small and quiet revolution is being trialled at one of Starbuck’s stores. A coffee shop becoming a wine bar..yes, Starbucks is to start… Read More +

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Business

Have you got the C Factor?

by Tom Adams on Oct 6, 2010

Can group intelligence be measured like individual intelligence? A recent peer reviewed study in Science Magazine has found experimental evidence for the existence of… Read More +

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Innovation

The Future of the NORC’s…Happiness…

by Chris Nurko on Sep 27, 2010

Reading through this week’s issue of the New Scientist (25 Sept 2010) I was struck by several interesting articles and wondered if they were in some way… Read More +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

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