What a start to the Games and what an Opening Ceremony! I don’t think anyone expected it to be so brilliant and so beautifully British. It was a spectacular show filled to the brim with the best ingredients of our culture, history and national treasures.
Has an opening ceremony ever been so funny or self-deprecating? It achieved a sense of humour that not everyone could pull off. As described in Italy’s best selling-broadsheet Corriere della Sera: “the country hosting the Olympics is not a young emerging power but an old glory, capable of irony”.
From the sombre, moving moments of ‘Abide With Me’ to the comic perfection of Mr. Bean and the bonkers image of the Queen jumping out of a helicopter, it was a symphony of weird and wonderful Britain, and significant for a nation trying to redefine themselves through these Games.
In a previous post our Global Chairman Chris Nurko discussed ‘Brand Britain’, and it has been a big two years for us. The Royal Wedding, the Jubilee and the Olympics have brought a wave of exposure to our shores, and there is no doubt that we will see an impact on the UK’s country branding this year (as measured in the FutureBrand Country Brand Index)
The focus now turns to competition and the world’s top athletes battling it out for glory, but with a opening like that, who needs gold medals anyway?!Social tagging: brand britain > Country Brand Index > Olympics > opening ceremony